My aim is to uplift the art, and groom my team for award-worthy ideas by providing them accurate direction. “Over these years, I have been collecting creative experiences at some of the best advertising agencies in India. Vyas moves from Jack in the Box Worldwide and has worked on brands like HUL, Lenovo, MRF, Bangalore Royal Challengers (RCB), Tata Motors, Vodafone and others. I’m sure, the team will benefit immensely from this senior leadership, led by Porus”. They will be the driving force in taking our clients from ‘satisfied’ to ‘delighted’. The idea is to make them the brand custodians, and inculcate the sense of ownership, accountability and responsibilities in the creative function. Adding Ash and Sajid to the team will up the ante of our creative offerings. Vrutika Dawda, director, IdeateLabs, added, “Porus is an integral part of the think tank at IdeateLabs and has contributed immensely to the growth of the agency. I am excited to be leading this team as we go marching into the digital-first future.” “It is also an exhilarating time for the agency with a whole host of new initiatives and client wins. The freshness of their thinking and their approach towards work will not only go a long way in bolstering the brands we work with, but will also bring cohesiveness in the team and boost the spirit,” said Porus Jose. It’s one of the beliefs that Ash and Sajid share. “Experimentation is the cornerstone of great creative work. Dadarkar and Vyas come with close to 15 years of experience each, in leading creative teams in some of the top advertising agencies.